Writing for the Web | Towson University


Web Writing Best Practices

Follow these best practices for web writing and presenting information:

  • Use “spell check” and proofread the content prior to posting.
  • Make your text “scannable” — say less. 
  • Put more important content first (inverted pyramid).
  • Focus on one idea per paragraph.
  • Use only one space following punctuation at the end of a sentence.
  • Use clear headlines and subheads.
  • Consider the user’s goals.
  • Use active voice.
  • Integrate graphics and other media content.

Audience

When creating content for your pages, keep in mind that you may be addressing multiple
audiences (such as prospective students, current students, current faculty, prospective
faculty, members of the community, media, parents, etc.). Write copy that speaks to
these audiences, some of whom may know nothing about your department. The main page
of your site needs to be especially friendly and informative.

Style Guides

Towson University follows the Associated Press (AP) Stylebook and Webster’s New World College Dictionary, Fifth Edition for decisions on spelling,
style and usage. We defer to the Chicago Manual of Style for issues not ruled upon by AP.

Glossary of Specific Terms

For terminology that is unique to TU, the university has developed the following style
guidelines.

Academic terms

Use term (not semester) when referring to academic periods at TU. Use Minimester when referring to the January academic term. Use summer session when referring to the summer term.

  • The course is offered in the spring and fall terms.
  • The study abroad program will take place during Minimester.

Alumnus, alumni, alumna, alumnae

Alumnus is singular for a male graduate. Alumni is plural for a combination of male
and female graduates or male graduates. Alumna is singular for a female graduate;
alumnae is the plural when referring to only female graduates.

And, &

Use the ampersand (&) when it is part of a formal name or composition title. The ampersand
should not otherwise be used in place of and.

Buildings

Never abbreviate. Capitalize the proper names of buildings, including the word building
if it is an integral part of the proper name.

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  • The Help Center is located in Cook Library.

Capitalizations

Words which are not proper nouns are not to be capitalized. In cases of official department
or office names, capitalizations are used.

  • The college boasts an increased enrollment.
  • The College of Health Professions boasts an increased enrollment.
  • The actuarial science department is nationally recognized.
  • The Department of Actuarial Science and Risk Management is nationally recognized.
  • The provost’s office oversees academic affairs.
  • The Office of the Provost oversees academic affairs.

Chair

Always chair (never chairman, chairwoman or chairperson).

Core curriculum

Use Core Curriculum in first and subsequent reference (never University Core or Core Requirements).

Avoid referring to individual Core Curriculum categories by their number; instead
refer to them by content area. However, when space is a concern, the Core Curriculum
number is acceptable.

  • A Towson education is guided the university’s Core Curriculum.
  • This history course satisfies the Core Curriculum Global Perspectives requirement.
  • The department offers programs that satisfy Core Curriculum categories 2, 4, 9 and
    14.

Dates/years

Capitalize the names of months in all uses. When a month is used with a specific date,
abbreviate only Jan., Feb., Aug., Sept., Oct., Nov., and Dec. Spell out when using alone, or with a year alone.

  • The conference will be held on Jan. 1.
  • The project will be complete in January 2008.
  • Let’s meet May 1.
  • We will reevaluate in October.

Do not use suffixes with dates.

  • Right: Oct. 14
  • Wrong: Oct. 14th

When a phrase lists only a month and a year, do not separate the year with commas.
When a phrase refers to a month, day and year, set off the year with commas.

Days of the week are never abbreviated when used in conjunction with a date. If the
date is used in a tabular format, an abbreviation is okay.

  • Right: The meeting is scheduled for Friday, Oct. 19, 2012.
  • Wrong: The party is set for Fri., Oct. 19, 2012.

Degrees

Omit academic degrees from names; the academic degree should not be used as a title.
If the mention of a degree is necessary to establish someone’s credentials, avoid
abbreviation unless space is a concern.

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  • He expects to graduate next spring with a bachelor’s degree in history.
  • Professor White, who earned a doctorate in chemistry, will be the keynote speaker.

Capitalize official designations of academic degrees when used as official designations
such as Bachelor of Science.

  • Students in the major may pursue the Bachelor of Arts or Bachelor of Science.

Common-noun variations of degree names: associate degree (no apostrophe), bachelor’s degree, master’s degree, doctorate.

When abbreviation is required, academic degrees are always punctuated with periods
except the Master of Business Administration, which receives no punctuation.

  • B.A., M.S., MBA, M.F.A., Ph.D.

Use associate degree when referring to a degree conferred by a community college.

Departments

Use lowercase except for words that are proper nouns and adjectives:

  • The Department of History or the history department.
  • The Department of English or the English department.

Use lowercase letters for informal and shortened versions of all such names.

  • The College of Liberal Arts has more than 2,500 undergraduates.
  • The college has more than 2,500 undergraduates.

Email

Email is one word with no hyphen.

Majors

Do not capitalize majors, programs, specializations or concentrations of study when
they are not part of an official department name or title. Exception: English and
foreign languages.

  • She received a bachelor’s degree in history.
  • He is pursuing a major in English.

Names

In first reference, include first and last names. In second and subsequent reference,
include the last name only.

  • Marge Mead is an assistant professor of anthropology. Mead’s latest ethnography will
    be in bookstores this fall.

Offline

Offline is one word, no hyphen, and lowercase. This rule also applies to online.

Seasons and terms

TU has replaced “semester” in favor of “term” in all official publications. Do not
capitalize seasons or term unless part of a formal name.

  • Towson will hold the first annual Winter Olympics this January.
READ:  http://wp.towson.edu/iajournal/staff/fall-1968-fall-1978/spring-1974/stanley-k-hornbeck-major-deterrent-to-american-japanese-summitry-1941/

Titles

Use the abbreviated title of Dr. only to identify a medical doctor; omit when referring
to a non-medical degree, such as a Ph.D. Instead, identify faculty and staff members
by academic rank or position. Omit all courtesy titles (e.g., Mr., Ms., Mrs.).

  • Professor Jones will teach three classes this fall.

Capitalize formal titles used directly before an individual’s name.

  • Towson University President Kim Schatzel will host the reception.

Lowercase and spell out titles that follow a name, are set off by commas or appear
without a name.

  • Adam Smith, associate professor of economics, will deliver the lecture.
  • She is an assistant director in the Office of Student Affairs.

There is no style standard that dictates whether a title should appear before or after
an individual’s name. Editorial context and consistency should guide these choices.

The titles of specific courses should be capitalized but not italicized or set in
quotation marks.

  • Students in the Theatre Studies Track will need to take at least one course in performance
    creation (either Playwriting or Ensemble Theatre Laboratory).

Towson University

Spell out Towson University in first reference. In subsequent references, TU or the university are equally acceptable forms of abbreviation.

For references to Towson University’s athletic programs, Towson Tigers and Tigers are acceptable forms.

Units

Units (never credits, hours, credit hours, or unit hours) when referring to the measure of course work at TU. Credit may only be used as a
general term.

  • To be eligible for graduation, students must complete at least 120 units.
  • Students can earn course credit for completing the internship.

Credit is the appropriate term when referring to the specific measure of coursework earned
outside of TU.

  • She transferred to TU after completing 30 credits at community college.

University

Do not capitalize the word university when it stands alone.

  • The university is highly regarded.

Website, Webpage

Website is one word, with a lowercase “w.” Webpage is one word, with a lowercase “w.”


View more information: https://www.towson.edu/web-editor-resources/editing-writing/writing.html

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