Using her tools of creativity

Isabella Rodriguez

Isabella Rodriguez was just 16 years old when she enrolled in her first college course
at Harford Community College, where her advisers recommended she consider the marketing
major at Towson University.

“This field is perfect for me because I like to push creative limits and be innovative,”
explains Rodriguez, who was recommended for a Department of Marketing scholarship by marketing professor and chairperson Erin Steffes.  “My scholarship allows me to focus on my studies without worrying so much about
my finances.”

At TU, Rodriguez can concentrate on those aspects of marketing of interest to her, including digital marketing and advertising.  

As a former vice president of the TU student chapter of the American Marketing Association,  she has channeled her creativity into new strategies to recruit members.  “I also
help solicit guest speakers, raise funds and promote the organization and its events,”
says Rodriguez.

In summer 2018, as a full-time paid intern at Stanley Black & Decker, Rodriguez used influencer marketing and digital marketing tactics to promote one
of the company’s newly acquired brands, CRAFTSMAN.

“I assisted with the CRAFTSMAN launch event, where 110 influencers and editors experienced
the unveiling of over 1,200 new products,” she says.

She also participated in aShark Tank-style marketing competition at Stanley Black & Decker, where she had to create a new product and a marketing campaign
to sell the product.

READ:  The Michele M. Cooper, M.D. Scholarship

I assisted with the CRAFTSMAN Launch Event, where 110 influencers and editors experienced
the unveiling of over 1,200 new products.

Isabella Rodriguez

“They extended my internship,” Rodriguez notes, “so I will be working at Stanley Black
& Decker until I graduate, and hopefully they’ll offer me a full-time job.”

Stanley Black & Decker, which has a location in Towson, offers internship opportunities
for a number of TU students.

In her spare time, Rodriguez has volunteered as a mentor/life coach at TU’s Hussman Center for Adults with Autism. She worked side by side with individuals with autism to help them create resumes
and develop job search skills.  “My father works with children on the autism spectrum,
and I was interested in working with adults,” she explains.


Studying marketing at TU

The business administration major’s marketing concentration prepares students for marketing
careers that can involve brand management, marketing research, advertising, public relations and much more


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