Eun Soo Rhee | Towson University


Ph.D., University of Florida, 2011

Areas of Expertise

Luxury brand advertising
Message strategies in health communication
Visual communication
Social media and viral dynamics
International advertising


Dr. Soo Rhee earned a Ph.D. in Mass Communication and Master’s in advertising from
the University of Florida. Her B.A. in Advertising and Public Relations was awarded
by Hanyang University, South Korea. Dr. Rhee specializes in advertising and teaches
Principles of Advertising and Advertising Campaigns. Her research interests include
luxury brand advertising, gender portrayals in advertising, dynamics of electronic
word-of-mouth, cross-cultural studies in advertising and message strategies in health

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