4 Reasons for Digitalizing an Auto Repair Business

Vikas Agrawal

Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies. Read full profile

The digital age has transformed how business is conducted today. A computer is found in every office on the globe. From the stock market to real estate investments, sports betting or fleet management, all operations have been digitalized. Today computerized business operations are equally common among supermarkets, retail shops, and modern grocery stores. It is therefore not surprising that even auto repair shops are now digitalized. A modern auto repair shop may still rely on skills of manual repair and maintenance but it should have all operations running on a digital platform. This is the future of the auto repair business.

Why bother to computerize operations in a functioning car repair business? Most of the repairs will be manually installed. The repairs needed in a car are the same as they have been for many decades now. Physical diagnosis is the second nature of a good auto mechanic, so why would a car repair shop bother to computerize their operations even when some repairs and maintenance are so basic? Doesn’t that question the competence of their technicians, quality of their services, and reliability of their repairs? Well, in reality, computerizing repair processes does exactly the opposite of that. Digitalizing an auto repair shop builds the competitiveness and profitability of the business four distinct ways. Here they are.

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1. Reliable and Comprehensive Diagnostics

A digitalized auto repair shop uses specialized software to diagnose all issues in a vehicle with fluid accuracy. The shop reduces its expenses courtesy of modernizing the repairs using real-time data generation and automated diagnostic procedures. connecting a modern vehicle to the diagnostic software can determine if there is any malfunction in a car. It’s able to pinpoint whether the problem is in a vehicles’ electronic system, gearing cycle, or anywhere else, and then highlight the possible location of the fault.

The software speeds up the whole process and increases the accuracy of technicians. It identifies all problems and their associated effects. It can also provide a diagnosis for several vehicles simultaneously, reducing the number of technicians required. A digitalized auto repair shop does not narrate to a customer what the problem might be and how to fix it. Instead, a client is given a printout of the computerized diagnosis and then charged for the repair. Rarely will a customer argue with the process, when holding printed diagnostics in their hand.

2. Profiling and Automating Repair Processes Accurately

Modern auto repair shops even have the potential of automating all repair operations with absolute accuracy. The repair process is profiled systematically then implemented with precision, convincing a customer who would otherwise have opted for a cheaper but less worthwhile alternative. After a computerized diagnostic, the software provides a guideline for the most appropriate repair procedure to eliminate any and all problems found.

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With a printed manual of what should be done to restore the vehicle to optimal function, the customer will trust the repair shop more. The customer may have a car under a lease or after leasing or they may have multiple vehicles which need repair. Having profiled the repair process accurately, the result will increase customer satisfaction and a sustain a return customer base. From all perspectives, a digitalized auto repair shop increases its profitability while simultaneously reducing expenditure

3. Building Competitive Customer Relations

Not only is it possible to earn the trust, confidence, and loyalty of a customer with a computerized procedure, but it also creates a new avenue of customer relationships. A digitalized auto repair shop runs a client database, maintaining frequent and consistent communication with every customer. This allows the shop to automate its customer relationship management during repairs and in between visits. In effect, the digital platform enables an auto-repair shop to gain new customers, sustain a wide base of return clientele, increase customer satisfaction, and optimize profitability. The customer also doesn’t have to worry about the risk of third-party scams recently raiding the industry. It does more than traditional word of mouth ever could hope for.

4. Adding the Edge of E-commerce

One other reason why modern auto repair shops opt for digitalization is the potential of e-commerce. Among almost all AAA approved auto repair shops, the use of software solutions in auto repair is gaining formidable growth globally. Leading brand names in auto repair from NAPA to OTC, have entered the e-commerce platform with commendable success.

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Some chain auto repair shops including Sears and Pep Boys have not only digitalized but also expanded their reach with faster and cheaper digital marketing solutions. The advantage is that in addition to offering auto repair services, the auto repair shops offer additional products and extra services. This widens the marketability and potential customer base for the shop. It also keeps you competitive now that almost every business is relying on the web for something.

This list identifies four of the most significant advantages but there are even more reasons to go digital. The entire automotive industry is adapting to the digital age, and so is auto repair. From reducing expenditure to increasing profitability, and from sustaining the current customer base to attracting new customers, a digitalized auto repair business will give you an advantage.

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Photo Credit: Cars by Parker Gibbs, Auto repair by Delphin Media, maintenance by danvolks99

Featured photo credit: Molostock / Freepik via freepik.com

View more information: https://www.lifehack.org/516262/4-reasons-for-digitalizing-auto-repair-business

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